Sometimes you know your goal, but you don't know how to get there. There are so many tools in the advocacy toolbox, the trick is using the right ones at the right times, and using them well. A campaign is an endeavor to move people. Identifying them, educating them, and eventually convincing them. Customers, neighbors, voters, decision makers. Who do you need to convince? Julia Bovey started JHB Strategies to create, map, run, and win strategic campaigns.