This is the parking lot of my local Whole Foods, home to small wind turbines and solar panels that charge electric cars on site and feed the grid. Combined with demand response from the freezers and other big energy users inside the market, this is the type of distributed energy resource that can change the way we buy, sell, make, and use electricity forever. These systems, and their components, are enormous grid assets that can negate the need for massive utility capital investments that show up on customer's bills for generations. But too often, the hosts of DER don't realize they're working with a resource with real market value, worth more than just the electricity generated. JHB Strategies can help you figure out how to get the most out of DER.